Online Business Tools to Launch & Grow Your Coaching Business
Trust me, I know running an online business means there are a million tools, platforms, and apps to choose from…
And as an online coach, you have too much on your plate to be sifting through a dozen resources. So I wanted to make it simpler for you.
I’m Krystal Carter- sales copywriter for online coaches- and I put together a list of tools I personally use, recommend, and think can help online coaches build a business they can be proud of.
Affiliate disclosure: Some of the links on this page are affiliate links, which means I may earn a commission if you purchase through my link, at no extra cost to you. I only recommend tools I personally use and genuinely love.
For Your Sales Page
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Free Webinar: The Simple Thing Most Coaches Miss on Their Sales Page (That’s Costing Them Sales)
Before you rewrite your sales page copy, make sure you’re fixing the things that actually impact conversions. This 5-minute webinar shows you the overlooked piece that can make or break your sales page.
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Free Guide: 5 Reasons Your Sales Page Isn’t Converting (And How to Fix Them)
Spoiler alert: your sales page success goes way beyond just writing better copy.
This free guide will help you uncover what’s missing from your sales page so you can fix the gaps before your next launch.
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My Google Doc Sales Page Template for Coaches (of course I had to include my own 😉)
Create your sales page with a proven structure, fill-in-the-blank prompts, and guidance to help you go from blank page to finished draft. This Google Doc is 60% done for you, just add in your course or program details!
To Protect and Grow Your Business
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Amy’s Website Protection Toolkit
Amy Nesheim is my go-to lawyer for my online business, and this toolkit helped me get the legal pieces of my website handled using her plug-and-play templates. They are so easy to use! Inside, you’ll get attorney-created templates for:
Privacy Policies
Terms & Conditions
Website Disclaimers
Plus trainings that explain what you actually need and why. Protecting your business doesn’t have to feel overwhelming.
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Kit
My go-to email marketing platform for building your audience, nurturing subscribers, and selling your programs.
They typically offer a free trial if you want to test it out first.
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Spiffy
A simple checkout platform for selling digital products, courses, and online offers. And they make it so easy to add upsells so you can make the most out of your offer!
To Run Your Business Daily
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Canva
For creating graphics, lead magnets, presentations, worksheets, and other business assets without needing a design degree.
You’ll wonder how you ever ran your business without it.
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Calendly
Because the “What time works for you?” email chain is nobody’s favorite. 😉
Calendly makes it simple for clients, customers, and collaborators to schedule time with you.
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Zoom
For client calls, workshops, meetings, and anything where face-to-face communication matters.
Plus, you can record conversations and revisit important details later.
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Loom
A free video recording tool that’s perfect for tutorials, client feedback, walkthroughs, and explaining something without needing another meeting on your calendar.
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HoneyBook
For managing client inquiries, contracts, invoices, and payments all in one place.
Use my link for 30% off your subscription!
Frequently Asked Questions
About Online Business Tools
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Great question, and you’re in the right place if you’re asking this! Most online coaches need tools for creating their offers, building an email list, selling their programs, communicating with clients, and managing daily business tasks.
A simple starting stack might include:
An email marketing platform
A sales page or website
A checkout/payment tool
A scheduling tool
A video meeting platform
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Another good and common question. The best platform depends on your business needs, but Kit is a popular option for online coaches and creators because it makes it easier to grow an audience, organize subscribers, and create automated email sequences.
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Typically, yes! If you’re selling a course, program, or coaching offer, a sales page gives potential clients (or students) a place to understand your offer, see how it can help them, get their questions answered, and decide whether it’s the right fit or not.
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If you’re just getting started, you don’t need a huge tech stack right away. Some of the free tools I recommend are:
Canva — for creating graphics, lead magnets, and business resources
Loom — for recording quick videos and tutorials
Calendly — for scheduling calls and meetings
Zoom — for client calls and virtual meetings
Google Docs — for creating and organizing your business documents
Kit — for starting your email list and nurturing your audience
You can always upgrade as your business grows, but these are great places to start without adding extra monthly expenses.
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Love this question ❤️. Launching an offer usually requires a few key pieces: a way to collect leads, nurture your audience, share your offer, and process payments. The tools you need will depend on your business, but many coaches start with an email marketing platform, sales page, checkout tool, and a way to communicate with clients or students.
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The best tools for your business are the ones that solve your current problems. Start with the essentials, choose platforms that are easy for you to use and fit within your budget. Remember, you can always upgrade as your audience, offers, and client needs grow.